The plight of curly-haired people is real, as they try to combat stringy curls, flat roots, dry ends and many other issues. Enter the Curly Girl Method (CGM), a system that aims to help achieve greater hair health and allow curls to be the best they can be.

Lorraine Massey, who wrote Curly Girl: The Handbook, about how to get started with the CGM and what it really is and more importantly, what it is not.

Massey runs CurlyWorld, which sells CG-friendly products and provides advice on Curl By Curl haircuts, which she created.

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The most important thing, according to Massey, is that CGM is not a product, but a lifestyle.

She said: "CGM is a lifestyle and a way of living with a simple three-step curly hair routine, which entails no brushes or combs, using three to four products (max) that must be
plant-based, botanically infused, fully water soluble and rich in natural emollients that deliver true hydration when coupled with water. "Products should be sulfate and silicone free."
Ultimately, the CGM is pretty simple, with just three steps: cleanse, condition and style.

She says: "The CGM follows three simple steps: cleanse not wash, like laundry this preserves the health and integrity of the curls; condition, protect, hydrate and organize curls; and style, to keep curls groups moisturized and intact to maintain them as you wear them daily."